Draft for review. Updated 2 November 2026. These pages describe the current early-access service. Retention, supplier arrangements and subscription terms still need final approval before commercial launch.

Understand the service you are trusting.

LifeAlign helps you reflect on the relationship between your priorities and everyday choices. Here is what it does with your information, how its comparisons work, and where its limits are.

Who operates LifeAlign

ImpactGraph Technologies Ltd operates the service and determines how personal information is used. It is registered in England and Wales, company number 16971350. A business address for publication will be confirmed before commercial launch. Contact privacy@lifealign.app about privacy or these policies.

Your information

Account details, values, lifestyle answers and sign-in activity are stored to provide your account and comparisons. Optional notes can be sensitive; keep them general.

Read the privacy notice

Your control

Edit saved answers, remove lifestyle information, and download your profile. Account erasure currently needs an email request; a self-service deletion flow is not available.

Your choices

The current service is intended for adults in the UK. Free access is available. Optional paid subscriptions are planned; this version has no checkout or automatic charging.

Read the draft terms of use

What a result means

Your priority weights show what matters to you. They do not measure scientific confidence or produce an overall goodness or lifestyle score. General research links show possible support, tension or missing information.

Specific food and UK travel activities can use published emissions factors. These are estimates based on reported activity and the source’s geography, units and historical year. Equal food weights do not establish equal nutrition; travel results depend on assumptions such as passenger distance.

The evidence graph shows the path from an activity through a calculation to observations and sources. Missing or invalid evidence stays unavailable. A source being online does not establish that a claim is true.

Outputs support reflection. They are not personalised medical, financial or legal advice, and they do not verify suppliers, labour conditions, animal welfare or your actual behaviour.

Privacy and security in the current service

Firebase handles authentication, and the app uses an httpOnly session cookie. Protected server routes check the signed-in account. Administrator access is separately checked; the account console shows account metadata and setup progress. Infrastructure administrators may have additional access needed to operate the service.

Google and Microsoft sign-in are optional. Linking another provider keeps the same account when identity confirmation succeeds. Provider accounts can have their own security checks; LifeAlign does not require every user to have provider MFA enabled.

There are no advertising tags or third-party behavioural analytics SDKs configured in the application code. The service does record account-linked sign-in statistics. Hosting and identity-provider logs also need to be considered. These controls are not a claim of certification or a guarantee against every security incident.

See cookies and browser storage

What is still being finalised

The operator is reviewing retention periods, deletion and backup procedures, supplier contracts, international access, sensitive-data risks, and subscription arrangements. These drafts are a transparency starting point, not a statement that a commercial compliance review has been completed.